The season of good will - good service is not just for Christmas

As Christmas approaches many of us adopt that casual bonhomie and “hail fellow well met” attitude. The reasons being that perhaps it is because it is expected of us. We have been conditioned over the years through film, books, theatre and the TV to become overly friendly in this season of good will. We can all recall A Christmas Carol by Charles Dickens and how Scrooge is transformed by the Christmas Spirit from miser to benefactor.

But do we need an external stimulus such as Christmas to remind us to be kind or generous to others.

Our goal as business leaders is to ensure that all of our staff are constantly delivering good will. It is the way to build long term loyalty and with it increased life time value and ultimately greater profits.

So when you see the adverts reminding you that it is not just for Christmas, think of your client servicing team and make sure they have the support and skills to deliver goodwill and cheer all the year round.

Your profits will soar if they do!