The Big Idea versus the Slickest Sales Pitch

Winning a sales pitch is deeply rewarding. It is a form of "thank you" for all the effort that the team has put in. Everyone goes away with that warm glow of a job well done. And rightly so.

The team might even reflect on how the pitch went. How the clients reacted. How the process of crafting and delivering the pitch came together.

For pitching is like any other skill - it can be taught and it can be learned.

But there is one thing that cannot be taught or learned and that is how to come up with the original thought that forms the kernel of the Big Idea. It is the very essence of good pitching. Everything hangs off the Big Idea. It is what separates out the great from the good.

Experience has shown that great ideas win over slick pitches. Clients can spot great ideas; they know and have the insight to spot that spark of genius. It might need a bit of guidance to get it through the grey suits in the organisation but they are willing to push through the Big Idea.

Whilst we at Sales-Pitch would suggest that you work on the process and systems of delivering the very best pitch, we also know that the epicentre is that great idea. It is the idea that wins it; the rest just makes sure that it is nurtured to the point where the client believes in it.

What are your thoughts?

Always remember - life's a pitch!