ABC of business growth

Stepping stones for accelerated growth.

The clearest sign that a business is well led and managed is its ability to deliver consistent, profitable growth.

The ABC of growth – what high growth businesses do well.

A = Activities

High growth companies are hives of activity. They are “doing” orientated. They get it right. They do the right things with the right people to the right customers at the right price in the right place at the right time.

B = Brand

High growth companies recognise the value of their brand. They cherish it and nurture it. They know that it takes time to build a strong brand but only a few moments to destroy it. A strong brand has lasting value that ensures a legacy to the stakeholder, customers and most importantly the employees. Everything great companies do adds value to their brand and strengthens their reputation.

C = Corroboration

High growth companies have evidence to corroborate their brand and expertise. They have easily recognised products or services that they sell to trophy clients. They advertise their successes and promote their expertise through the skilful use of testimonials, reviews, articles and PR.

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