Persistance versus Persecution!

"Life is difficult" according to the opening line to the book "The Road Less Travelled" by Scott Peck

But is is not the only thing that is difficult

Selling is difficult.

And one of the most difficult things to balance is the need to make contact with the client without appearing to stalk them.

It is a fine line to tread. Too many calls and emails and the client will think that they are being stalked and will eventually kick you out, not for any rational reason to do with your offer or the sale but because they cannot stand the bombardment of emails and telephone calls.

However, leaving them alone and not communicating with them will almost certainly mean that they drift off to other projects or worse still to your competitors.

The secret is to keep in contact by offering relevant information. Keep them posted with updates, news items, feedback. The headline in the communication could be - "I saw this and thought of you" as it summarises what you might tell them.