ABC of Growth - B = Brand

High Growth companies recognise the value of their brand. they cherish it and nurture it. they know that it takes times to build a strong brand but only a few minutes to destroy it. It has lasting value that ensures a legacy to future employees and clients. Everything they do adds value to their brand and their reputation.

It is not enough to have a logo, or good stationery. A brand is so much more than that. Wally Olins, a noted thinker in this area has this to say "In a world that is bewildering in terms of competitive clamour, in which rational choice has become almost impossible, brands represent clarity, reassurance, consistency, status, membership. Brands represent IDENTITY".

Does your brand represent your identity. If they see your brand will they recognise you for what you are, what you stand for and what you can deliver?

Call me on 0117 9047874 if you would like to discuss how to maximise the value of your brand.