ABC of Growth - C = Corroboration.

High growth companies have evidence to corroborate their brand and expertise.
They have easily recognised trophy clients. They advertise their successes and promote their expertise through the skilful use of testimonials, reviews, articles and PR.

Prospective clients are looking for ways to reduce the risk of using new suppliers. One way they do this is by looking for evidence of satisfied clients. A list of names is not enough. What they want to see are recognisable names and realistic assessments of what you did for them and the benefit they derived from it.

Do you have corroborative evidence that demonstrates that you are as good as you say you are? If not, then start thinking about asking your clients for a testimonial or writing up your intervention in the form of a case study.

Finally, use every piece of corroborative evidence as many times as you can. Insert it on your website, your blog, your newsletter and so on

If you need any more information - please give me a call on 07956 532963 or email on blogresponse@credence-uk.com